Think about your brand as that guy or girl in the bar. Just from...
Writing Skills
Small putrid humans with grubby hands seem to be particularly fond of games where...
Did you see that girl with the amazing personality? No? She might be a...
You poured your heart and soul into that ad copy. It’s the best thing...
Get stupid… Get stupid… tip back your glass and get stupid… Oh, the irony....
Don’t say it. Show it. Put readers in the moment. Concrete imagery and details...
If you are an expert in phonetic and syntactic iconicity please skip this section....
The 90% Rule: 90% of the impact of copy is subconscious. I made up...








